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Practical insights for B2B firms that want to be found

No jargon, no SEO-for-SEOs theory. Just clear, useful thinking on getting your business more visibility, more credibility, and more qualified leads — written for owners and directors, not marketers.

End of Ten links

AI Search & GEO

The end of ten blue links: how AI search is reshaping B2B lead generation

For two decades, the shape of a Google search was fixed in everyone’s mind: a box, a button, and ten blue links. Win one of those links and you won the click. That model built entire industries — and entire lead pipelines for B2B firms. It’s now coming apart. Google AI Overviews answer questions directly […]

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named in AI answers

AI Search & GEO

Your buyers now ask AI before they ask around — are you in the answer?

Word of mouth used to be the first step in buying. Now it’s a question to ChatGPT. Here’s why being named in the answer decides who wins t...

is your firm invisible to ai

AI Search & GEO

Is your firm invisible to AI? A 10-minute self-check for owners

No tools, no jargon — just ten minutes and a bit of honesty. Five checks to find out whether AI search knows your firm exists. You don’t need a ...

get recommended by AI

AI Search & GEO

AI can’t recommend a firm it can’t understand: the structure that gets you named

An AI doesn’t recommend the best firm — it recommends the firm it can describe with confidence. Here’s how to make sure that’s yours...

GEO explained for B2B owners

AI Search & GEO

What is Generative Engine Optimization (GEO), and why should B2B firms care now?

Your next client may never see a list of blue links. They’ll ask ChatGPT — and either your firm gets named, or your competitor does. Here’...

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