The end of ten blue links: how AI search is reshaping B2B lead generation
For two decades, the shape of a Google search was fixed in everyone’s mind: a box, a button, and ten blue links. Win one of those links and you won…
Category: AI Search & GEO
Your buyers now ask AI before they ask around — are you in the answer?
Word of mouth used to be the first step in buying. Now it’s a question to ChatGPT. Here’s why being named in the answer decides who wins the introduction. For…
Is your firm invisible to AI? A 10-minute self-check for owners
No tools, no jargon — just ten minutes and a bit of honesty. Five checks to find out whether AI search knows your firm exists. You don’t need a consultant…
AI can’t recommend a firm it can’t understand: the structure that gets you named
An AI doesn’t recommend the best firm — it recommends the firm it can describe with confidence. Here’s how to make sure that’s yours. Ask ChatGPT to recommend an accounting…
What is Generative Engine Optimization (GEO), and why should B2B firms care now?
Your next client may never see a list of blue links. They’ll ask ChatGPT — and either your firm gets named, or your competitor does. Here’s what GEO is, in…
